Branding in Marketing: Is it Important?

August 26, 2016

If you think about some of your favorite successful brands, you’ll find that every single one of them has a marketing campaign that is grounded in a unique and appealingbrand. As we know, the overall goal of branding is to make it easy for customers to identify your brand with a product or service. That way, when your customers think of a product or service they require, they picture your business-the name, the logo and the message it gives.

However, if you are still perplexed on the importance of branding in your marketing strategy, we’ve provided some evidence to help you make this realization.

  1. Through the symbols, design and words established in your brand, you are creating a means of communicating yourself to your customers. With your well-designed brand, you’re delivering a message that has been strategically developed and implemented for your target market. Therefore, if you customize your brand to the needs of your target market, you will deliver marketing messages clearly and effectively.
  2. When you think of your favorite brands, you probably have a loyalty to them, and you are most likely a frequent buyer of those products or services. Branding does two things within the marketing strategy: it connects the customer to the brand and it motivates the customer to buy from the brand. You buy from people you connect with, so naturally, you will buy from brands that you connect with.
  3. Through continually associated your brand with a high-quality product or service, you are constantly putting your brand in the minds of your customers. They will no longer think of your competition, but rather your business, for the products or services you are providing to them. This not only establishes a loyal following of brand advocates, it also establishes business credibility.

When you recognize the importance of branding in marketing, you’ll be able to use the elements of branding to your advantage. Are you ready to create your brand?

By: ParadigmNext


ParadigmNEXT, Inc. is a digital agency headquartered in Chicagoland. We provide branding, identity, integrated marketing, social media strategy, art direction, web-design & development, startup incubation, commercial video production, product development, and commercial storefront development services to a wide array of clients ranging from bootstrapped startups to successful longstanding companies.